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Marketing Expert Panel Q&A: Branding, Strategy, Execution

September 18, 2019 @ 12:00 pm - 1:30 pm


“There are no million dollar ideas – only million dollar executions.”

→ What are you doing to market your brand? → What’s your strategy? → Is your execution successfully shaping a distinctive brand? → How are your efforts supporting the growth of your business or startup?

One of the most misunderstood and confusing parts of running a small business or startup is marketing. Determining what it is can feel daunting…is it sales, is it your brand, is it social media, is it advertising? — It’s all of these.

Deciding where to focus your limited resources can feel like the million dollar question.

Join us to hear from our panel of seasoned marketing experts. They will share their stories of success and failure, plus their insights on how to understand your brand, build your strategy, and what they’ve learned are the keys to successful execution.

Meet the Panel:

Cheriss Faiola ►Gear Aid, Marketing & Public Relations Manager

What Cheriss does at Gear Aid: Is part of a team that executes the future vision of Gear Aid markets, brands, products, and culture.

Success: Navigated Gear Aid through the biggest product launch in its history.

Linkedin: https://www.linkedin.com/in/cheriss-faiola-4413547/

Michael Morscheck ►Acquisio, Team Lead, Account MGMT Brand Market Media LLC, Founder

Why Michael founded Brand Market Media: To help local businesses thrive in an online world.

How he does it: Maximizes his client’s web presence.

Linkedin: https://www.linkedin.com/in/michaelmorscheck/

Brad Stevens ►Consumer Marketing Executive

Portfolio Includes: Starbucks, Mud Bay, Nordstrom, CPR – Cell Phone Repair, Bidpath

Experience: 30-year track record of consistently launching successful new products and initiatives.

Specialties: Branding, marketing strategy, retail, loyalty programs, CRM, advertising and promotions, strategic planning, agency and vendor management, organization and team-building, tackling big challenges without losing perspective on what’s most important!

Linkedin: https://www.linkedin.com/in/bradleywstevens/

Panel Moderator ►Lara Merriam-Smith, Inventor, Entrepreneur, NWIRC Program Manager

Linkedin: https://www.linkedin.com/in/laramerriamsmith/


EVENT IS FREE, PLEASE REGISTER TO RESERVE A SEAT: https://marketing-experts-at-thelab.eventbrite.com


September 18, 2019
12:00 pm - 1:30 pm